Scaling Up Our Marketing Efforts

Scaling Up Our Marketing Efforts


We are pleased to announce that Lisbeth Høier Harpsøe has joined Scalepoint as our new Marketing Director. Lisbeth will be pivotal in establishing a new Marketing department and creating a strong link between Sales, Business Consulting, Compliance, and Marketing, so the value propositions of our CORE, HUB, and ClaimShop claim management solutions are clearly communicated to the insurance industry. Additionally, Lisbeth will play an important part in executing our upcoming internationalization and growth plans.

“I look forward to stepping into my new role at Scalepoint who has a great reputation in the market and a strong portfolio of products that are geared to power up the digitalization within the insurance industry. Today, Scalepoint is doing a fantastic job at really making a difference on an everyday basis, not only to the insurance companies but also to the claimants who experience fast and effective handling of their claims and settlements. However, I think we can get even better at showing the insurance companies the future of claim management and how they can further improve their customer service. The solutions are already available from Scalepoint, but we haven’t really pro-actively promoted them as such, as new customers have kept coming to us when they heard success stories about our products from others within the industry. Now, with a dedicated Marketing department, we are ready to take the next step and show the world what the future of claim management looks like”, says Lisbeth Høier Harpsøe.

Prior to her new position at Scalepoint, Lisbeth comes from AMETEK STC, a global manufacturer of hi-tech sensors, test, and calibration instruments. Here, she managed an international marketing team and was driving the external communication about CSR – something that she will continue to work with in her new role at Scalepoint.

Lisbeth brings 20+ years of experience in international marketing with her and has spent most of her career working with digitalization, growth marketing, and brand reputation in Danish, German, and American companies, especially within the medical device and electronics industries where data security and compliance is an absolute must.

Welcome to Scalepoint Lisbeth!


Published 22 August, 2022